1. To activate prior knowledge and connect the current lesson to previous activities, learners individually note down key concepts, ideas, or topics they remember from earlier lessons in the sequence.

2. Learners then discuss their notes with a partner or in small groups and identify common themes. Together, they submit keywords to a Mentimeter word cloud. Keywords may be entered in any language.

3. Once all responses have been collected, the class discusses the emerging word cloud. Learners are encouraged to explain the meaning of selected keywords, share what they remember about them, and explore connections between different concepts. The teacher facilitates the discussion, clarifies misunderstandings, and highlights links to the topic of the current lesson.

Learners work in groups and are assigned one generation (Baby Boomers, Generation X, Millennials, Generation Z, or Generation Alpha). Drawing on their own experiences and a provided text, they explore how different age groups use Instagram and what characterizes their online behaviour.:

1. Discuss your experiences with Instagram and how your assigned age group uses the platform.

2. Read the provided text about your generation.

3. Identify key characteristics of the age group, such as:

preferred Instagram formats

time spent on Instagram

communication style and language use

lifestyle and interests

content preferences

4. Create a profile card for your assigned generation, including:

favourite Instagram formats

preferred language and communication style

preferred content presentation

important characteristics and interests of the age group

5. Compare the information from the text with your own experiences and discuss similarities and differences.

6. Upload your completed profile card to the Padlet and share your findings with the class.

Instagram-Labs (based on age group)

Baby Boomers (1946-1964)Generation X (1965-1980)Millennials (1981-1996)Gen Z (1997-2010)Gen Alpha (2010-2025)

Learners …

Discuss their experiences with Instagram and different age groups.

Identify different characteristics and specifics regarding different age/target groups, such as

preferred formattime spent on Instagram experiences with Instagramlifestyleslinguistic knowledge

Instructions for each station:

Discuss your own experiences: How do *age group* use Instagram?Read the text: *text n of 5*Create a profile card for the *age group* generation, including:- the Instagram format they like most:- the language that they like to use:- the presentation of the content that they like: - what is also important for this age group:Include your own experiences: Discuss how your own experiences relate to the information in the text or differ from it.Post your profile card onto the Padlet.

Each student receives a picture snippet. Move around the classroom and find the classmates whose snippets complete your picture. Once the complete picture has been assembled, form a group.

In your group, develop the initial concept for an Instagram communication product. Together, decide on:

- the topic of your post

- the target audience or age group

- the format (post, reel, or story)

- the language and communication style

- the key content and message

- If time allows, begin planning the content in more detail and prepare ideas for the follow up activity.

Follow-up lesson:

Create the planned post in Canva, taking into account the target group, specifics of each medium and include the following criteria:

An Instagram post has to contain:

- at least one picture or video (real-life or computer-generated) with

- spoken/visual text

- a caption

- hashtags

- optional: mentions (in case of cooperation), music, information about AI use, information about advertisement (in case of cooperation with a business)

An Instagram reel has to contain:

- video (either real-life or computer-generated)

- spoken and/or visual text

- music

- optional: mentions (in case of cooperation), information about AI use, information about advertisement (in case of cooperation with a business)

A set of Instagram stories has to contain:

- picture or video (real-life or computer-generated

- spoken and/or visual text

-optional: mentions (in case of cooperation), information about AI use, information about advertisement (in case of cooperation with a business)

In another follow-up lesson, they could create accounts and publish their postings.